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Know Your Audience for Great Fundraising Communications
As fundraisers, it’s important to know your nonprofit audience. Who are the individuals you’re targeting? If your answer is “people who care about my cause,” you’re right, but that’s not very helpful...
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3 Examples of Nonprofit Content People Share Happily
If we want publicity and love for our nonprofits, it’s easy to focus on tactics: what will get my website traffic? What events net the most money? How should I structure my board meetings? Tactics...
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What Every Founder Needs to Know Before Starting a Nonprofit
When your future nonprofit is just a gleam in your eye, it’s hard to understand the craziness that really lies ahead. Entrepreneur and writer Oliver Emberton wrote an awesome Quora post for...
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4 Decision-Making Errors That Cripple Nonprofit Boards
Matt D’Arrigo had to make a tough decision. Matt had brought his nonprofit from a personal method of coping with pain all the way to a full-fledged organization. It was approaching its 10th anniversary...
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The 3 Ways to Win Mobile Marketing for Nonprofits in 2013
If you’re like over 50% of adults in the United States, you have a tiny computer on your hip at all hours of the day (and it probably rests within arms-reach while you sleep). Chatting with my...
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What to Do When Your Nonprofit Website Traffic Doesn’t See Progress
One of the quoted definitions of insanity (not from the recently revised DSM-V, or from Albert Einstein, though it’s often attributed to him): “Doing the same thing over and over again but expecting...
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Is Your Nonprofit Cheap Or Frugal?
When asked about any nonprofit’s biggest challenges, it isn’t very long before money comes up. No surprises there, considering a reference to money (specifically, not making much of it) is literally...
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Want to Get Found on Google? The Reality of SEO for Nonprofits
How do you get found on Google as a nonprofit? What’s the secret to search engine success? What’s this SEO (search engine optimization) stuff, why is it such a clunky phrase – and what do I need to do...
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3 Kinds of Data That Actually Matter to Nonprofits
Here’s the truth about data: it’s mostly fluff. That’s right, most data is easy to gather, inspiring, rapidly-changing… and tells you nothing at all. At least, nothing by itself. The biggest rule of...
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10 Reasons Many Nonprofit Organizations Struggle on WordPress
Many nonprofits view WordPress (a popular free website management software) as a simple way to get a cheap website up and running. But WordPress might not be the best solution for nonprofits who want...
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Moving from Print to Digital Communication: A Nonprofit Guide
Many nonprofits struggle with moving from print to digital communication. We understand direct mail. We know how to measure it, determine what’s worked and find a cost-to-acquisition ratio. But digital...
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Low Cost Volunteer Recruitment and Retention is Easier than You Think
Finding great volunteers is hard work. But low cost volunteer recruitment and retention can be easier than you think. Here’s the secret: it’s not about your short-term tactics. It’s about your...
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Fundraising Videos Are About Raising Money, Not Awareness
Too many people want a fundraising video. Not enough people want a fundraising video that works. What does it means when a fundraising video works? Does that mean “raising awareness” or getting your...
View ArticleDo Facebook Likes Really Matter for My Nonprofit Organization?
One question we hear time and time again is: do Facebook “likes” matter? Should we care about that metric? Does social media matter at all for my nonprofit? If you’ve ever asked that, this video is for...
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Will Your Million-Dollar Donor be Able to Find You?
The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky individual and informs them that they have been awarded $1...
View ArticleWhy Illustrating the Impact of $1 is Such Effective Fundraising [VIDEO]
“3 dollars can feed an entire family for a week.” “A dollar a day can buy a polio vaccine.” “For the cost of a latte, you can cure a child’s blindness.” You’ve heard these kinds of illustrations...
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3 Things Fall Fundraisers Forget to Do to Stand Out from the Crowd
“This year will be different.” Back in college, each year that I stepped back on campus, it was all about the possibilities. Meeting new friends. Having new experiences. Buying new books. Setting goals...
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Want to Get Found on Google? The Reality of SEO for Nonprofits
How do you get found on Google as a nonprofit? What’s the secret to search engine success? What’s this SEO (search engine optimization) stuff, why is it such a clunky phrase – and what do I need to do...
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Why Designing Your Nonprofit Culture is Do or Die
“Designing a healthy nonprofit culture is do or die.” Really? Do or die? But isn’t having “a great culture” just another way to say “a place that’s fun to work at?” Like, when employees go bowling...
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Fitting Online Fundraising into a Crowded Fundraising Plan
You’re all sitting around the table again, your coffee making the transition from lukewarm to cold. It’s the annual fundraising plan check-in. Accountability time. And it had been going well: you’d...
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